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Case Study: The Alternative Marketing & Distribution of “The Act of Killing”

Jul 27, 2016

During the 2014 edition of our Gimme Some Truth Documentary Festival, Evan Husney (the then Creative Director of the Alamo Drafhouse’s Drafthouse Films Distribution Company) gave a case study on the Marketing & Distribution tactics used on the spectacular worldwide release of “The Act of Killing” -which included global press, online bittorrent release, free play across Indonesia and ultimately garnered the film a 2014 Academy Award nomination for Best Documentary.

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The Winnipeg Film Group is an artist-run education, production, exhibition and distribution centre committed to promoting the art of cinema.
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